Social Media Marketing for Your Fitness Business

Social Media Marketing for Your Fitness Business

This Week’s Topic:  How to use Social Media to Market your Fitness Business

There is so much to learn about using social media for marketing and one blog post will not cover it all…but we will try to give you the basics so you can get started marketing your fitness business right away.

  •  Do your research

    If you have been following this series you have already narrowed your target market and now you can put that knowledge to use.  Go online and read content that is currently attracting your audience.  See where they are engaged.  See what they are posting themselves.  Join in the conversations to find out what matters to them.  This will allow you to create content that they will value.

  • Be picky social media

    There are so many social media outlets available today and there will be even more in the future.  Choose one or two different platforms and focus your efforts there.  This is another opportunity to do research.  What social media platforms are your ideal clients using?  If they are active on snapchat, then don’t spend a lot of energy on twitter.  Don’t worry about not reaching everyone…remember that it’s about the quality of interactions, not the quantity.

    Each social media platforms and each has it’s own strengths, here are a few of the main players:

    • Instagram is a very visual platform.  If you have the photo skills (see some tips below) and are running a business that is based on aesthetics, this is the platform for you!  As an example if you run a recipe blog or you work with figure competitors, posting photos of your recipes and clients would be a great way to bring attention to your business.  Your eye catching photos are guaranteed to get lots of likes.
    • Be aware that many followers do not read a lot on Instagram, this platform is less likely to start conversations.
    • With the newer Instagram Stories, you are able to share your day or a conversation easily.  This feature is similar to Snapchat and attracts the same younger crowd.
    • Instagram doesn’t allow active links except for in your bio, so followers have to do some work to get to your website or blog post.
    • Facebook is the single largest social media platform out there and it now attracts clients from older age brackets.  If you are looking to attract clients in their 40s and above, this is the platform to focus on.
    • Facebook is more conversational.  Because of the format, followers are more likely to see what you have written instead of just your photo like on Instagram.  Also, if a follower comments on your post, their friends will see this activity bringing a lot of potential attention to your page.
    • If you are looking to attract Millenials, Snapchat is the tool for you.  As many younger individuals are moving away from the social media platforms that their parents are using such as Facebook.
    • Snapchat allows you to really tell your story and shows the personality of your business (Instagram is now doing this as well)
    • Be aware that each snap only stays live for 24 hours so if a potential client sees your information but doesn’t act, they won’t be able to access it again.
  • Be responsive

    Be sure to stay active on your social media accounts.  We know that it can be annoying to keep all of your notifications on, but you don’t want to miss an opportunity to connect with your followers.  If someone sends you a message or comments on your post you want to respond quickly…this will start online conversations that will allow clients to connect with you.

  • Take good pictures.

    This one seems pretty obvious, but if you scroll through any social media platform, you will see plenty of businesses that post poor quality images.  You don’t need a fancy camera or any expensive tools, your smart phone will do the job.  Here are a few tips on taking a good photo for social media:

    • Use the rule of thirds – imagine your photo with vertical lines dividing it into thirds.  You want the focus of your image to be mainly in the left or right third.
    • Use natural lighting if possible – outdoors is great, but in your gym you may want to be near a window (not with the window directly behind the subject).
    • Check the background – Do a quick scan of the background of your photo in advance.  Make sure there is no excess clutter or extra people that will ruin your shot.
    • Try multiple angles – try taking multiple photos from different angles to see which one looks best for your post.  You may like one better than the rest, but you may also have a few great shots to turn into a collage.
    • Use a photo editing app to add filters, wording, frames and more.  A few of our favorites are Aviary, Pixlr and Canva.  For just adding text we like InstaQuote and WordSwag (which also allows you to add your logo to each photo).
  • Don’t always sell

    The goal of your social media accounts is to create relationships with your followers.  You will not do this if you are constantly selling.  Be sure to create content that simply gives your clients something of value.  For example most of your posts should be motivational quotes, encouragement, exercise tips, workouts, etc.  If you fill your social media accounts with sales, you will lose followers fast.  A good rule to follow is that for every sales post you should share 3-4 non-sales posts.

  • Share

    If you want others to share your posts, you need to do the same.  Find other resources that are not direct competitors, but that may also be valuable to your clients.  For example, if you are personal trainer, find a few local health food stores or restaurants and share their recipes, sales and tips on your page.  Your clients will love the information and the other businesses are more likely to share your posts.

  • Pay Attention

    Pay attention to which posts are working and which ones are not.  What images are getting the most “likes” and which ones are sparking conversations?  You want to mimic those.  So many different factors can be at play: What time was it posted?  Are there certain colors that are getting attention?  What font did you use?  Did you use specific hashtags?  It may feel like it would be impossible to figure out what is attracting customers, but if you really focus, patterns will show up and you will start to see what is working best.

There is so much more to cover regarding social media for marketing, but this is a good place to start.

Have you successfully used any of the tips above?  We’d love to hear about your experience…just leave us a comment below!

Social Media Marketing for Massage Therapists

Social Media Marketing for Massage Therapists

Social Media Marketing for Massage Therapists

If you are like most Massage Therapists, you are well trained to care for your clients, helping them to reach their health and wellness goals.  But your education probably didn’t teach you the skills you need to run a small business, such as online marketing. But, marketing your business in order to reach new clients and keep established clients engaged is a necessary skill in today’s competitive environment.  You can’t afford to ignore the need to market yourself well.

Small businesses that are looking to grow (or even stay competitive) know that social media marketing is a must.  This doesn’t necessarily mean that you have to pay for advertising. That is the beauty of social media – you can get your message to thousands of people for FREE.social media marketing for massage therapists

Here are a few tips on how you can use social media to market your Massage Therapy business without needing a degree in marketing:

Don’t always sell

Social media followers don’t want to be sold to, they want a relationship.  They want to be able to trust your business. This seems like a tall order, but it’s not as complicated as you think.  If a patient was in the room with you, would you simply be throwing information about your services at them? Of course not.  You start with conversations, get to know them, offer education about the benefits of massage therapy. As you get to know them, you build a relationship and as you do that, you build loyal patients.  

You have to do the same thing on social media. Create posts that are in-line with your mission: inspirational quotes, quick facts about health and wellness, tips to care for your body between massages.  And every once in a while post something to sell your business. You can post something about accepting new clients, registration for a presentation you are giving, or the details of a new service that you are offering.  When you have already engaged with your patients in positive ways, the sales post will be more effective.

We offer a FREE pdf with 11 ideas for social media posts that are designed to build relationships with your followers.  You can get it at myfitcoach.co (a pop-up will appear in the bottom, enter your email and you will get immediate access to download the pdf).

Incentivize your followers to buy

When it is time to sell your services a great way to gain clients is to offer a deal that is exclusive to your social media followers.  Making the offer time-limited will encourage followers to take action. Just be sure to make it clear and easy to access the deal, ideally, have it available to purchase online (since your followers are already online they won’t have to change gears to purchase).

Let your energy show in your posts social media marketing for massage therapists

When marketing your services, you are actually marketing yourself.  Make sure you are representing yourself well. Is your energy calm and relaxed?  Or more energizing? Choose photos, quotes, and fonts that represent who you are. Remember the goal is to make loyal clients out of your followers, so make sure they know who they are following.  

 

Engage and interact with social media followers

This simple idea is worth its weight in gold.  If a follower comments or asks a question, respond to them.  Quickly. Social media followers usually expect fast response times.  Since you aren’t always going to be watching your social media feed, it’s important to have office staff available to respond to any basic questions.  Many clients may want to know about appointment availability or may be looking for clarification on something you posted and your office manager can answer these questions quickly.

Establish yourself as the expert in your field

I know and you know that you are an expert in your field.  You may still need to convince your social media followers. How do you do this?  By providing content that shows off your knowledge and expertise. One great way to do this is to write a weekly blog and share it via social media.  But you can also offer information in shorter amounts with direct social media posts. Offer tips on stretches to do throughout the work day, proper posture, foods that support health and more.  There is a world of potential clients out there that are looking for information, and you have that information.

Many small businesses feel that they shouldn’t give away too much information online, but we believe the opposite is true.  By providing accurate and valuable information, you will be considered a “go-to” resource for your followers.

Most of all, remember that relationship marketing is a long game.  Keep providing helpful content and you will see your followers and your business grow!

If you are new to social media marketing, you may want to read a few of our latest posts to help you maximize your efforts:

Upgrade your Social Media Posts for More Engagement

5 Tips to Brand Your Social Media Posts

Do you have a specific topic or question you would like our team to answer?  Comment below and we will be sure to get back to you!

 

Social Media Marketing for Chiropractors

Social Media Marketing for Chiropractors

If you are like most Chiropractors, you are well trained to care for your patients, helping them to reach their health and wellness goals.  But your education probably didn’t teach you the skills you need to run a small business, such as online marketing. But, marketing your business in order to reach new clients and keep established clients engaged is a necessary skill in today’s competitive environment.  You can’t afford to ignore the need to market yourself well.  social media marketing for chiropractors

Small businesses that are looking to grow (or even stay competitive) know that social media marketing is a must.  This doesn’t necessarily mean that you have to pay for advertising. That is the beauty of social media – you can get your message to thousands of people for FREE.

Here are a few tips on how you can use social media to market your Chiropractic business without needing a degree in marketing:

Don’t always sell

Social media followers don’t want to be sold to, they want a relationship.  They want to be able to trust your business. This seems like a tall order, but it’s not as complicated as you think.  If a patient was in the room with you, would you simply be throwing information about your services at them? Of course not.  You start with conversations, get to know them, offer education about the benefits of chiropractic care. As you get to know them, you build a relationship and as you do that, you build loyal patients.  

You have to do the same thing on social media. Create posts that are in-line with your mission: inspirational quotes, quick facts about health and wellness, tips to care for your spine.  And every once in a while post something to sell your business. You can post something about accepting new patients, registration for a presentation you are giving, or the details of a new service that you are offering.  social media marketing for chiropractors

When you have already engaged with your patients in positive ways, the sales post will be more effective.

We offer a FREE pdf with 11 ideas for social media posts that are designed to build relationships with your followers.  You can get it at myfitcoach.co (a pop-up will appear in the bottom, enter your email and you will get immediate access to download the pdf).

Engage and interact with social media followers

This simple idea is worth its weight in gold.  If a follower comments or asks a question, respond to them.  Quickly. Social media followers usually expect fast response times.  Since you aren’t always going to be watching your social media feed, it’s important to have office staff available to respond to any non-medical questions.  Many patients may want to know about appointment availability or may be looking for clarification on something you posted and your office manager can answer these questions quickly.

Establish yourself as the expert in your field

I know and you know that you are an expert in your field.  You may still need to convince your social media followers. How do you do this?  By providing content that shows off your knowledge and expertise. One great way to do this is to write a weekly blog and share it via social media.  But you can also offer information in shorter amounts with direct social media posts. Offer tips on stretches to do throughout the work day, proper posture, foods that support bone health and more.  There is a world of potential patients out there that are looking for information, and you have that information.

Many small businesses feel that they shouldn’t give away too much information online, but we believe the opposite is true.  By providing accurate and valuable information, you will be considered a “go-to” resource for your followers.

Most of all, remember that relationship marketing is a long game.  Keep providing helpful content and you will see your followers and your business grow!

If you are new to social media marketing, you may want to read a few of our latest posts to help you maximize your efforts:
Upgrade your Social Media Posts for More Engagement
5 Tips to Brand Your Social Media Posts

Do you have a specific topic or question you would like our team to answer?  Comment below and we will be sure to get back to you!

7 Reasons You Need a Website For Your Fitness Business

7 Reasons You Need a Website For Your Fitness Business

With the rise of social media, many fitness professionals are questioning the need for a website.  Social media is great, and when used well it can be an incredible tool for your business.  There are currently 2.5 billion social media users and it is a great way to connect with current and potential clients.  We believe that using social media is one of the best ways to market yourself and your business.  But there are things that a website can provide that you shouldn’t overlook.

Here are 8 Reasons You Need A Website For Your Fitness Business:7 Reasons You Need a Website

  1. People still use Google to Search for Services.
    You don’t want your business to miss out on the opportunity to reach those customers because you don’t have a website.  And you don’t want potential business to go to your competitors because you couldn’t be found online.  (In order to rank well, you will need good SEO, proper tagging and to provide dynamic content. We will talk more about this in future articles).
  2. Those same people are doing their research.  In fact, 70% of consumers are looking online for LOCAL businesses.  So even if you are only looking to reach clients in your area, a website is a must-have tool.
  3. Having a website creates Instant Credibility.  We know that you are great at what you do, but potential customers don’t (yet).  A well-designed website with good content will give you a professional presence online – before you have a chance to make a personal impression.
  4. A website is a great place to Show Off Your Work.  Putting up photos of your clients, awards, competitions, etc will let potential clients know what you can do.  Posting these accomplishments on social media is great, but having them on your website where they can be seen constantly is a good marketing strategy.
  5. Blogging.  What better way to create great content about a topic that you are an expert in than by blogging about it?  You can then share your content on social media platforms.7 Reasons You Need a Website
  6. A website is a great way to Gather Customer Information.  By creating a simple form you can gather names and email addresses of your customers you can send out updates and offers for your products and services.  A great way to do this is to give away a free resource which will also add to your credibility.
  7. Create a Multi-Faceted Marketing Strategy.  You shouldn’t rely on just one platform to promote your business.  Social Media, Your Website, Business Cards and Print Material are all part of a well-rounded strategy that will help you reach more clients.

Do you think that a website is a necessity?  Or do you think that a fitness business can thrive with just social media?  Let us know your thoughts in the comments below…

Keep Pursuing Your Greatness!

PS.  If you are convinced that you need a website, but don’t know where to start, contact us and we will be happy to give you a free consultation to either create a brand new website or work to improve your current one.

PPS.  If you are in need of hosting, domains or email accounts, we use and recommend www.atariahost.com

 

Upgrade your social media posts for more engagement (and get more followers for your brand)

Upgrade your social media posts for more engagement (and get more followers for your brand)

It’s not a secret that social media can play a great role in your marketing success. There are literally billions of social media users globally! The challenge? Doing it right. The core value of social media is the fact that you can build a relationship with your audience. Selling comes later.

By using social media channels you can grasp the opportunity to actually have a conversation with your audience and deliver exactly the right message. When you upgrade your social media posts you increase the chance of reaching your potential customers and create more leads.

Here are five proven methods of upgrading your social media posts to make them more visible which will help you to reach your audience even better. social media posts

1. Stop telling, start showing

A photo or illustration receives more shares, likes and comments than just texts or links. On social networks, we are impatient. Even more than we normally are! People can’t be bothered to read, so use images to get that desired viral post. Be creative doing so, try to put yourself in the shoes of your audience; what would you like to see? Also, try to surround your photo by white (empty) space. This makes your design modern, fresh and readable and will increase engagement.

2. Reuse your popular content with infographics

We all have posts or sections on a page which receive a lot of visitors. Somehow you managed to achieve the magic recipe for good content with that page. Great! Now, reuse that content and milk the success. How? By putting the information from that popular blog in a highly attractive infographic. You can do this yourself with free online tools like canva, or outsource it to an online freelancer. You will be surprised at how cheap you can get great results these days!

3. Tag Bloggers & Influencers if you quote them

Did you use some awesome quotes from other experts in your blog posts? Be sure to tag them in your social media messages while linking to your content. You will create an opportunity for backlinks and you show your audience that you know the experts in the fitness field.  Plus the other influencers will appreciate the credit and may share some of your material in the future.

4. Use high-quality images

It’s nice to use a picture or photo. But it’s best if you use really outstanding quality footage. Never go for the cheap or corny route, because you will instantly devalue your brand. Also, if you just resort to a Google Image search and use that picture for your posts, chances are big that you violate an intellectual property right or two.

The key message: find legal photo’s which are looking great. The good news? There are resources where you can download free to use, high-quality stock footage. Sites like Pexels and Pixabay are frequented by many bloggers and social media managers.  And that is directly the disadvantage of free images; after a while you will recognize the limited stock footage which is out there. It’s really demotivating to see your competitor use the same photo as you did last week. Having said that: there is absolutely no problem in using these high-quality stock photos when you get started. But consider going for a paid source as your business grows.  social media posts

5. Use video for the best engagement

A video is, of course, the ultimate social media booster. With unlimited bandwidth and 4G, there is absolutely no excuse anymore for mobile users to not watch a video. So go ahead, create a stunning and inspiring video for your social media followers. If you do this well chances are high that you go viral.

With those 5 tips, we hope to help you boost your social media channels. Please let us know if one or several of our bits of advice have helped you with achieving your digital marketing goals for your fitness brand.

Good luck!

5 Tips to Brand Your Social Media for Your Health and Wellness Business (and gain more followers in doing so)

5 Tips to Brand Your Social Media for Your Health and Wellness Business (and gain more followers in doing so)

With social media, you can achieve many goals. If it’s content marketing, social selling or supporting your clients by answering their questions, social media is the ideal and accessible way to reach out to your target audience and grow your fitness and lifestyle brand.

The challenge with social media marketing is to keep consistency across the different channels you use. Especially with so much competition out there, it can be tricky to be unique but also recognizable on Facebook, Twitter, and Instagram.

The best method for creating consistency across the different social media channels is to brand your posts. That way people will instantly recognize where the post is coming from, whether they see it on Instagram or read it on Twitter.

We have listed 5 tips to help you out with branding your social media posts:

1. Create a Social Media Style Guide

This tip can be seen as an overarching must-have for the other tips to follow. This style guide is your go-to source in which you describe how your brand presents and interacts on social media. In this style guide, you describe the brand colors, the tone & voice, the way the logo can be used and other visual guidelines. Needless to say, even if it’s called a guide, treat it as an ever-evolving and changing document. It’s social media after all, and everything changes rapidly on it! The following 4 tips are topics which should be covered in your style guide:Brand Your Social Media for Fitness

2. Choose your color palette

At first thought, a color scheme might be not such big a deal on social media. But think again; it might be key if you want to achieve cohesiveness of your brand’s presence on social media. Consider your company colors and the style of your logo. Now select your main colors and use it consistently in the images that you post.

3. Choose your filters wisely

This one is especially important for your photo posts. Instagram alone offers around 24 filters. Which one do you choose? Well, it doesn’t really matter which filter is selected. It’s entirely up to your own taste. What is important to do, however; pick one or two filters and stick with them for all your posts. This helps to create a smooth and eye-catching view of your photos that people will associate with your brand.

4. Keep power over your logo

Your content is online recognizable mainly due to the smart usage of your logo. What is smart usage? Being consistent and strategic when and where you place it. In your style guide, you have to be very clear how this is done. Define how you want to use your logo on photos and videos by answering these questions:

  • What are the dimensional parameters for the placement of a logo?Brand Your Social Media for Fitness
  • Are there several versions of your logo available? Which ones should be used in videos and/or photos?
  • What size should the logo have when it’s placed in photos and videos?
  • How close to the edges of the photo or video should the logo be?

5. Be fond of your fonts

Fonts have a major role in brand recognition. It’s important to use the same font throughout different social media channels. Of course, you can’t select which font is used on Facebook or Instagram itself, but you can choose which font you use on your photos and videos. Once you have your font selected, make sure you are very clear in your style guide how it should be applied. Which size should it have, how big are headings and which colors are used are just a few of the important parameters that should be considered.

Branding your social media posts: easy and fun

Once you have set-up your social media style guide, it’s a matter of implementing it. This part is actually not so hard. You have defined all the tough decisions beforehand after al

Social Media Ideas

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