If you are like most Chiropractors, you are well trained to care for your patients, helping them to reach their health and wellness goals. But your education probably didn’t teach you the skills you need to run a small business, such as online marketing. But, marketing your business in order to reach new clients and keep established clients engaged is a necessary skill in today’s competitive environment. You can’t afford to ignore the need to market yourself well.
Small businesses that are looking to grow (or even stay competitive) know that social media marketing is a must. This doesn’t necessarily mean that you have to pay for advertising. That is the beauty of social media – you can get your message to thousands of people for FREE.
Here are a few tips on how you can use social media to market your Chiropractic business without needing a degree in marketing:
Don’t always sell
Social media followers don’t want to be sold to, they want a relationship. They want to be able to trust your business. This seems like a tall order, but it’s not as complicated as you think. If a patient was in the room with you, would you simply be throwing information about your services at them? Of course not. You start with conversations, get to know them, offer education about the benefits of chiropractic care. As you get to know them, you build a relationship and as you do that, you build loyal patients.
You have to do the same thing on social media. Create posts that are in-line with your mission: inspirational quotes, quick facts about health and wellness, tips to care for your spine. And every once in a while post something to sell your business. You can post something about accepting new patients, registration for a presentation you are giving, or the details of a new service that you are offering.
When you have already engaged with your patients in positive ways, the sales post will be more effective.
We offer a FREE pdf with 11 ideas for social media posts that are designed to build relationships with your followers. You can get it at myfitcoach.co (a pop-up will appear in the bottom, enter your email and you will get immediate access to download the pdf).
Engage and interact with social media followers
This simple idea is worth its weight in gold. If a follower comments or asks a question, respond to them. Quickly. Social media followers usually expect fast response times. Since you aren’t always going to be watching your social media feed, it’s important to have office staff available to respond to any non-medical questions. Many patients may want to know about appointment availability or may be looking for clarification on something you posted and your office manager can answer these questions quickly.
Establish yourself as the expert in your field
I know and you know that you are an expert in your field. You may still need to convince your social media followers. How do you do this? By providing content that shows off your knowledge and expertise. One great way to do this is to write a weekly blog and share it via social media. But you can also offer information in shorter amounts with direct social media posts. Offer tips on stretches to do throughout the work day, proper posture, foods that support bone health and more. There is a world of potential patients out there that are looking for information, and you have that information.
Many small businesses feel that they shouldn’t give away too much information online, but we believe the opposite is true. By providing accurate and valuable information, you will be considered a “go-to” resource for your followers.
Most of all, remember that relationship marketing is a long game. Keep providing helpful content and you will see your followers and your business grow!
If you are new to social media marketing, you may want to read a few of our latest posts to help you maximize your efforts:
Upgrade your Social Media Posts for More Engagement
5 Tips to Brand Your Social Media Posts
Do you have a specific topic or question you would like our team to answer? Comment below and we will be sure to get back to you!